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WBII Networking Event May: How to set up your customer journey

Details Price Qty
Membershow details + €15.00 (EUR)  
Non-Member (Guest)show details + €25.00 (EUR)  

  • 28 May 2020
    19:00 - 22:00

Carlton Ambassador The HagueJoin us for an informal networking evening at the Carlton Ambassador Hotel in The Hague.
Share your business experiences and network with our members and other guests. Be sure to bring along your business cards!

WBII Networking event May: How to set up your customer journey

Date: Thursday, 28th May 2020
Location: Carlton Ambassador Hotel
19:00: Doors open for networking
19:30: Meeting, speaker, questions, followed by networking (till 22:00)

How can you use a customer journey to create the perfect sales funnel for your target group? During this session Marloes de Ruiter, owner of MDR Concepts, will explain the steps you can take to create a valuable customer journey for your target group. A customer journey helps you determine what to do, when to do it and how to do it to attract your ideal customer. We will be talking about purpose, customer problems, tone of voice, channels and measuring points to collect information about your outreach, all to create one overview that can help you to focus on the things you should do to give value to your customer and attract them. 


Marloes de Ruiter is a marketing intelligence advisor. With her company MDR Concepts, she support companies in strategic marketing, customer journey mappings, data-driven marketing and marketing processes. She also support companies in the design, automation, analysis and optimization of marketing processes, systems and tools. 

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A new feature to the WBII is a “10-minute highlight” of a member at every networking meeting where one member gets to talk about themselves, their work, and upcoming projects in more detail.

If you would like to be highlighted in future meetings please contact

Dymphna Elsink, from Jouw Assistente & Lisa Hall from Lemonberry will be there to help us registering the attendees. The ticket price includes 2 drinks and a selection of bites.

In accordance with GDPR legislation, we are informing you that it is customary for photographs to be taken of and an article written about our events. If you do not wish to be in any photographs, or you do not want your name listed below as a guest, please inform the WBII.

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